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Our Products

Kids at Home

Homewares you need with kids in the house. Beautiful things for decorating kids bedrooms & practical things for around the house.

more kids` homeware

Looking for toys?

We have the complete range and are the only stockists of ELC toys in Australia

Gifts for New Mums

With a new baby on the way there are a some things that you simply have to have.

things for mum

Gift Vouchers

Not sure what to buy?

Don't know what they really need? Buy a gift voucher. They can be redeemed in all Kids Central and ELC stores Australia-wide.

more gift vouchers

Kids Play & Learn

Find information on how children learn and develop as they grow.

Direct Sales

1300 850 123

Toys, Games, Books, Puzzles, Clothing, Fashion & more at Kids Central

Over 200 new toys for Spring & Summer 2010...

We're really excited to announce our brand new toys for Spring & Summer 2010 have now arrived in stores and online! Check out the new Doll mansion or the Superstar Cool Keyboard for boy in new colour and much much more is coming soon!

Click to see ELC new toys range

More for baby & kids

New Lego Toys

Not with straw, not with sticks, this is built with LEGO bricks! Be inspired with the NEW LEGO toys now!

Buy new LEGO Toys

Tiger Tribe new range

Tiger Tribe makes great gifts for creative kids to create works of art with one touch, and hours of creative fun on the go.

Buy Tiger Tribe online

That's not my... Books

A delightful touchy-feely book helps young children develop language and sensory skills. Now buy 3 for 2!

Buy That's not my Board Books

Scooters & bikes

Great range of scooters, toddler bikes, tricycles and ride-on - things to get kids moving from toddlers to school age.

Buy kids scooters & ride ons

Gift vouchers - send them a card

Educational toys

Baby Gifts